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Head-line

STORE LOCATOR

SWAP CART

Build A BETTER
BOWL®

A small change can have a big impact. Try out our Bowl Builder to explore the many ways that adding fresh food to your pet’s diet can make them happier and healthier—whether they eat canned, kibble, raw, or a mix of all.


Once you complete your bowl, we’ll give you a customized shopping list for your pet and connect you with a local store!

START BUILDING

EXOPLORE OUR PRODUCTS

BALANCED BASES

TOPPERS & HYDRATORS

TEMPTING TREATS

BONES & CHEWS

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OUR STORY

As passionate pet owners, our goal is to elevate the health of pets through species-appropriate nutrition. Since 2001, we’ve been crafting premium pet foods using whole food ingredients—and it all started with a dog named Luna.

LEARN MORE

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QUALITY INGREDIENTS

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SPECIES-APPROPRIATE

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THOUGHFUL SOURCING

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TRANSITIONING

Ready to make the switch to a nutrient-rich, raw diet for your pet? Learn more about what to expect during their transition.

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PREPRATION & SERVING

Curious about getting started with Primal? We’ve gathered some tips on how to serve and safely handle your pet’s raw food.

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FAQS

Still have questions? Explore our frequently asked questions for everything you need to know about feeding Primal to your pet.

ST RE

LOCATOR

THE PRIMAL DOG

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CATS, DOGS, TIPS

3 Tips to Help Your Pet Stay Cool & Comfortable This Summer

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TIPS

How To Celebrate Earth Day With Your Pet & Our Commitment to Sustainability

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SAFETY

FOOD SAFETY UPDATE

Our Response to the FDA Warning Letter – March 15, 2023 (Updated March 24, 2023)